What is the power to make women believe that the home use beauty device can V face, face lift and tighten, and reduce pores? Does it play a role in solving problem skin or better add value to service?
Although beauty instruments are expensive, the market is still growing very fast.
According to background data from various well-known online sales platforms, facial cleanser products, and personal care appliances (including shaving, hair removal devices, and mouth care) have grown at a compound annual growth rate of 11% and 8% respectively. The facial cleansing device will have a total sales of 3.2 billion dollars last year to 8.26 billion dollars in 2020. This is not including the facial steaming machine and facial anti-aging instruments. A well-known person in charge of the beauty industry said that the beauty equipment industry is growing at a rapid rate and has increased seven times in the past two years.
Anti-aging has become a major skincare requirement for women over 30 years of age. Among them, 82% of women use skincare products, 50% use household skincare tools, 28% go to the beauty salons for skincare, 10% go to dermatology clinics, and 4% women go to hospitals for medical cosmetology (micro-plastic surgery). It can be seen that in addition to skincare products, more than half of women will consider using skin care tools such as home use beauty instruments. The facial lifting & facial firming, diminishing fine lines and shrinking pores are the three main expectations for the effect thru the beauty devices and facial beauty tools.
The purchasing power of new users is very strong, and the pursuit of beauty has gone beyond the geographic level. The Internet market and social media markets make the promotion of similar products smoother.