What is the power to make women believe that the home use beauty device can V face, face lift and tighten, and reduce pores? Does it play a role in solving problem skin or better add value to service?
Although beauty instruments are expensive, the market is still growing very fast.
According to background data from various well-known online sales platforms, facial cleanser products, and personal care appliances (including shaving, hair removal devices, and mouth care) have grown at a compound annual growth rate of 11% and 8% respectively. The facial cleansing device will have a total sales of 3.2 billion dollars last year to 8.26 billion dollars in 2020. This is not including the facial steaming machine and facial anti-aging instruments. A well-known person in charge of the beauty industry said that the beauty equipment industry is growing at a rapid rate and has increased seven times in the past two years.
Anti-aging has become a major skincare requirement for women over 30 years of age. Among them, 82% of women use skincare products, 50% use household skincare tools, 28% go to the beauty salons for skincare, 10% go to dermatology clinics, and 4% women go to hospitals for medical cosmetology (micro-plastic surgery). It can be seen that in addition to skincare products, more than half of women will consider using skin care tools such as home use beauty instruments. The facial lifting & facial firming, diminishing fine lines and shrinking pores are the three main expectations for the effect thru the beauty devices and facial beauty tools.
The purchasing power of new users is very strong, and the pursuit of beauty has gone beyond the geographic level. The Internet market and social media markets make the promotion of similar products smoother.
What technology is hidden in beauty machines?
The beauty instrument has two functions. The first one is to help the skin be better cleaned. It can be cleaned by ultrasonic skin scrubber, an electric facial cleansing tool, Ion exporting and other physical methods to reduce the possibility that some sensitive skin may be allergic to the active agent in the cleansing milk. The other is to help skincare products absorb, heating helps to introduce skincare products. At the level of medical beauty, the hospital has ultrasound, laser, radiofrequency and other treatments. The home beauty instrument is actually just a simplified version.
In terms of anti-aging, skincare products can only delay and reduce. Photon skin rejuvenation and RF beauty device are good choices
How to do the anti-aging?
First, do a good job moisturizing and sunscreen work is very important.